by Team, PSPL | Sep 2, 2026 | multilingual voice over
Your team has invested time and budget into video content, but the English version performs far better than the localised ones. Viewers in Europe skip after a few seconds, users in the Middle East mute the audio, and engagement from the USA and UK looks flat. That’s...
by Team, PSPL | Sep 1, 2026 | transcreation vs translation
If your team is debating transcreation vs translation for an upcoming launch, you’re probably not arguing about linguistics. You’re arguing about risk: brand risk, conversion risk, and the risk of wasting a big media budget across the USA, UK, Middle East and Europe....
by Team, PSPL | Aug 31, 2026 | machine translation post editing
If you manage multilingual content at scale, you’ve probably tested machine translation post editing and come away with mixed feelings. The speed looks great on paper, but quality swings from “good enough” to “risk to the brand” with almost no warning. This article...
by Team, PSPL | Aug 29, 2026 | eSports localization
However, your team has poured months into a brilliant title, slick tournament format, and sharp branding. But international numbers still look flat. However, the gap between domestic success and global traction is real. Consequently, strong eSports localization can...
by Team, PSPL | Aug 27, 2026 | terminology management
Your brand is publishing in multiple languages, across regions like the USA, UK, Middle East and Europe, and suddenly terminology management becomes a daily headache. Product names shift, regulatory terms change, and every region has a “correct” version they insist...
